In today’s competitive fintech landscape, attracting top commercial talent goes beyond simply offering the biggest package, it’s about something more. Senior sales leaders are placing increasing value on culture, mission alignment, equity potential and long term career growth. At Finiti, we speak to these professionals every day, and it is clear that the bar has shifted. High performers are not simply chasing numbers. They are looking for roles where they can make a genuine impact and grow with the business.
Why compensation is not everything
While a strong salary and bonus structure still matter, they are no longer enough on their own. The most sought after candidates are assessing how much strategic influence they will have, whether the equity on offer is meaningful, and if the leadership team is credible. Many are also looking for a path towards a future Chief Revenue Officer role. Sales leaders want to join organisations where they are not just executing but helping to shape the strategy.
The importance of mission alignment
Fintech sales professionals want to sell something they believe in, especially in complex and fast moving areas such as artificial intelligence, payments and digital assets. For them, understanding the product and having confidence in its potential is essential. If a candidate does not connect with the mission or sees a lack of clarity in positioning, they will likely walk away, regardless of the financial upside. In a market full of noise, authenticity stands out.
Common hiring mistakes founders still make
We continue to see early stage fintech founders lose strong candidates due to easily avoidable issues. These include overpromising on equity, offering inflated job titles with limited actual influence, or being unclear about role expectations. Equally, sales leaders are quick to sense when a product is not ready for the market. The most successful founders are transparent, realistic and willing to shape the role around the right person.
The Finiti advantage in candidate insight
We speak to hundreds of senior sales professionals across the fintech market, which gives us a clear and up to date view of what motivates top talent. We advise our clients not just on who to hire, but on how to position roles in a way that attracts the best candidates. This kind of insight comes from experience, relationships and a deep understanding of the commercial hiring landscape.
How executive search supports long term growth
Hiring a strong sales leader is not simply about filling a vacancy. It is about creating the right foundations for future success. The right commercial hire will bring in revenue, help shape go to market plans, and build a team around them. Through executive search, we help our clients find leaders who are ready to scale with the business, not just hit targets in the short term.
Thinking beyond salary
Today’s fintech sales professionals are thinking beyond salary. They want purpose, progression and partnership. The companies that win their attention are those that offer real influence, a mission they believe in, and the chance to grow. With Finiti’s insight and reach, our clients are well placed to secure the commercial talent that truly drives growth. Ready to connect with the talent that moves the market? Reach out to Finiti today.
